商品敘述：

In 2014, Alibaba Group (Alibaba), the largest e-commerce platform operator in China, boasted in its New York Stock Exchange prospectus about its e-commerce ecosystem, which was being built over time. Alibaba''s chairman and chief executive officer declared that the company''s mission was to "make it easy to do business anywhere." However, the ecosystem, which was well suited for people''s Internet habits of the past, would not likely be up-to-date in the mobile age, when browsing for information no longer posed a problem and people became fascinated by mobile apps that provided practical and entertaining services. Internet traffic, representing people''s attention, started to take on a new pattern. Having thrived on pooling Internet traffic by displaying a huge variety of merchandise on its platform, Alibaba could not afford to now lose Internet traffic to countless customized small apps. Seung Ho Park and Ziqian (Stella) Zhao are affiliated with China Europe International Business School.

涵蓋領域：

Growth strategy;Information systems

相關資料：

, (W16857), 10p, by Seung Ho Park, Ziqian Zhao

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